4th Annual Celebration of Behavioural Science
When Behavioural Science Backfires (and What You Can Do To Stop It Happening)
Tuesday 1st October 2024
15.15 - 15.35 (BST) | 16.15 - 16.35 (CET) 10.15 - 10.35 (EST)
WEBINAR SERIES
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Tuesday 1st October 2024
15.15 - 15.35 (BST)
16.15 - 16.35 (CET)
10.15 - 10.35 (EST)
About
Behavioural Science offers better quality insights and actionable recommendations when applied correctly, but too often it backfires due to common avoidable errors.
Join this session to learn three common pitfalls and how to avoid them to maximize the benefits of behavioural science.
About
There is a whole spectrum of views towards AI: some view it as a dangerous new form of technology, while others see it as a tool to vastly improve their productivity.
With the numerous benefits that come with AI in terms of saving time and creativity, there are pitfalls such as hallucinated responses, data privacy issues, AIs misunderstanding the task at hand, and faulty datasets that lead to biased results.
In our third and final webinar session, we will be joined by our Head of Compliance and delve into how to use AI safely and responsibly, to reap the vast benefits of using it whilst mitigating the risks of becoming overly trusting of its outputs. Additionally, we will share insights on the steps HRW have taken to detect and prevent fraudulent responses in market research. The session will end with a roundtable discussion on AI processes that clients have experience with currently.
What to expect
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Strategies: Gain practical strategies to prevent and address common issues in behavioural research and interventions.
Expertise: Hear from industry experts on best practices and innovation approaches to avoid common pitfalls.
Meet our Expert team
Speakers
Meet our Expert team
Speakers
Oliver Day
Behavioural Scientist
With over a decade's experience across research, academic and applied settings, Oliver brings a pragmatic approach to applying behavioural science insights in the real world.
Samyukta Kumar
Behavioural Science Analyst
With experience working with behavioural science in different regions, Samyukta brings a contextual approach to behavioural science research.
Oliver Day
Behavioural Scientist
Lorna is passionate about making sure clients get the answers they need from market research. She is also acutely aware of the importance of compliance in this industry, and what that means to your day-to-day as a client. She is looking forward to sharing best practices to help you navigate this complex space.
Samyukta Kumar
Behavioural Science Analyst
John has an extensive track record of trialling new innovations at HRW. His recent work explored benefits of the metaverse, and even more recently, John has immersed himself in the world of text-to-image generative AI, strategically uncovering its optimal applications within market research.
Katy Irving
Global Head of Behavioural Science
Katy oversees our award-winning innovation team at HRW, and brings a wealth of experience in evaluating cutting-edge research solutions. Her main interest lies in exploring the vast potential of
Artificial Intelligence (AI) within the broader healthcare context.
Don't miss out!
Register your place today.
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Offices
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