4th Annual Celebration of Behavioural Science
Unlocking Behavioural Insights: The Power of Linguistic Analysis in Healthcare
Tuesday 1st October 2024
15.45 - 16.05 (BST) | 16.45 - 17.05 (CET) 10.45 - 11.05 (EST)
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WEBINAR SERIES
Tuesday 1st October 2024
15.45 - 16.05 (BST)
16.45 - 17.05 (CET)
10.45 - 11.05 (EST)
About
This session will delve into the significant role that linguistic analysis plays in understanding patient, caregiver, and HCP behaviours and enhancing healthcare delivery.
By exploring the value of linguistic analysis, we'll demonstrate how this powerful tool can be utilised to gain deep psychological insights that inform and optimise various aspects of healthcare.
About
The world of AI is a rapidly evolving space, and it often feels hard to keep up with the pace at which it is developing.
In this session, we go back to basics to ground ourselves in what AI is, why it has been in the news so much in the last year, and why ‘applied statistics’ may have been a better name for it.
We then go on to discuss the ways it is expected to impact on healthcare and pharma in the future (citing real-life examples of how it has already had an impact) and end on some potential applications of AI in healthcare market research.
What to expect
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Inform Strategic Recommendations: Discover how combining linguistic analysis with behavioural science can uncover key barriers and drivers in healthcare. Learn how this integration provides actionable insights to answer critical business questions and refine healthcare strategies.
Meet our Expert team
Speaker
Saket Rao
Behavioural Scientist
Saket, a vital member of the HRW Shift behavioural science team, specializes in the intersection of behavioural science and linguistic analysis. With a focus on healthcare market research, his expertise lies in deciphering human behaviour through language nuances. A distinguished graduate of the London School of Economics, Saket's dissertation on linguistic markers of suicide ideation earned him distinction.
Meet our Expert team
Speaker
Saket Rao
Behavioural Scientist
Saket, a vital member of the HRW Shift behavioural science team, specializes in the intersection of behavioural science and linguistic analysis. With a focus on healthcare market research, his expertise lies in deciphering human behaviour through language nuances. A distinguised graduate of the London School of Economics, Saket's dissertation on linguistic markers of suicide ideation earned him distinction.
Don't miss out!
Register your place today.
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Katy Irving
Global Head of Behavioural Science
Katy oversees our award-winning innovation team at HRW, and brings a wealth of experience in evaluating cutting-edge research solutions. Her main interest lies in exploring the vast potential of
Artificial Intelligence (AI) within the broader healthcare context.
Offices
London
Runway East, London Bridge
18 Crucifix Lane, SE1 3JW
Oxford
Wallingford House, 46 High Street, Oxon, OX10 0DB
New York
15 W. 27th Street, 8th Floor, New York, 10001
Contact
