4th Annual Celebration of Behavioural Science
How Can Behavioural Science Help Us Predict The Future?
Tuesday 1st October 2024
14.40 - 15.05 (BST) | 15.40 - 16.05 (CET) 09.40 - 10.05 (EST)
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WEBINAR SERIES
Tuesday 1st October 2024
14.40 - 15.05 (BST)
15.40 - 16.05 (CET)
09.40 - 10.05 (EST)
About
A key challenge in research is that we are terrible at predicting what we (and others) will think and do in the future.
In this webinar, we will explore current thinking and future trends around how behavioural science thinking and emerging and innovative methodologies can help us overcome this challenge and get better at ‘predicting the future’.
About
The world of AI is a rapidly evolving space, and it often feels hard to keep up with the pace at which it is developing.
In this session, we go back to basics to ground ourselves in what AI is, why it has been in the news so much in the last year, and why ‘applied statistics’ may have been a better name for it.
We then go on to discuss the ways it is expected to impact on healthcare and pharma in the future (citing real-life examples of how it has already had an impact) and end on some potential applications of AI in healthcare market research.
What to expect
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Meet our Expert team
Speakers
Katy Irving
Global Head of Behavioural Science
Katy is the Global Head of Behavioural Science at HRW and has worked years on projects looking to ascertain future behaviours including market changes and customers psychology, including working as part of the HRW Innovation team to develop and test new immersive technologies.
Kate Thornton
Senior Behavioural Science Analyst
Kate is a Senior Behavioural Science Analyst in the HRW Shift Team with an MSc in Behaviour Change at UCL. Before joining HRW, she worked in a social research agency, tackling complex behavioural challenges which often required the team to explore how participants might respond to future policy changes or interventions.
Meet our Expert team
Speakers
Katy Irving
Global Head of Behavioural Science
Katy is the Global Head of Behavioural Science at HRW and has worked for years on projects looking to ascertain future behaviours including market changes and customer psychology, including working as part of the HRW innovation team to develop and test new immersive technologies.
Kate Thornton
Senior Behavioural Science Analyst
Kate is a Senior Behavioural Science Analyst in the HRW Shift team with an MSc in Behaviour Change at UCL. Before joining HRW, she worked in a social research agency, tackling complex behavioural challenges which often required the team to explore how participants might respond to future policy changes or interventions.
Tony Jiang
Behavioural Scientist
Tony has a Master's degree in Behavioural Economics and is incredibly passionate about introducing behavioural insights to the unique and evolving challenges of the healthcare industry. Prior to focusing on the healthcare industry, Tony worked for consultancies where he applied his vast behavioural science knowledge to a variety of different industries, namely tech, finance, and government. Tony is also widely published in the behavioural science space, with much of his writings available online,
Tony Jiang
Behavioural Scientist
Tony has a Master's degree in Behavioural Economics and is incredibly passionate about introducing behavioural insights to the unique and evolving challenges of the healthcare industry. Prior to focusing on the healthcare industry, Tony worked for consultancies where he applied his vast behavioural science knowledge to a variety of different industries, namely tech, finance, and government. Tony is also widely published in the behavioural science space, with much of his writings available online.
Don't miss out!
Register your place today.
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Katy Irving
Global Head of Behavioural Science
Katy oversees our award-winning innovation team at HRW, and brings a wealth of experience in evaluating cutting-edge research solutions. Her main interest lies in exploring the vast potential of
Artificial Intelligence (AI) within the broader healthcare context.
Offices
London
Runway East, London Bridge
18 Crucifix Lane, SE1 3JW
Oxford
Wallingford House, 46 High Street, Oxon, OX10 0DB
New York
15 W. 27th Street, 8th Floor, New York, 10001
Contact
