4th Annual Celebration of Behavioural Science
How Behavioural Science Can Bring Patient and Caregiver Segments To Life
Tuesday 1st October 2024
14.00 - 14.30 (BST) | 15.00 - 15.30 (CET) 09.00 - 09.30 (EST)
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WEBINAR SERIES
Tuesday 1st October 2024
14.00 - 14.30 (BST)
15.00 - 15.30 (CET)
09.00 - 09.40 (EST)
About
In this session, we share innovative techniques in applying behavioural science to flesh out patient and caregiver segments. This will clarify the WHY behind patient and caregiver behaviour.
Rather than speaking about their behaviour in isolation, we will explain how the behavioural characteristics of patients and caregivers influence one another and lead to predictable behaviours. Our clients can then shape their messaging to match the behavioural profile of each segment.
About
As a client, you may find yourself inundated with promises of numerous AI platforms, each claiming to take your research insights to the next level.
However, the number of tools out there can be overwhelming, and it can often be unclear what value (if any) will be gained from using each of these platforms.
In this session, we identify the most effective ways AI can be used within market research and how it can be used in collaboration with human intelligence (HI) for maximum benefit.
What to expect
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Meet our Expert team
Speaker
Meet our Expert team
Speaker
Jeremy Koloski
Behavioural Scientist
Jeremy has worked as a Behavioural Scientist in healthcare market research for over two years. Before that, he worked as a software engineer and wrote topical articles about behavioural science for The Decision Lab. He also co-hosts the HRW Shift Behavioural Science Podcast. He has worked on many segmentations, and particularly enjoys using his behavioural science expertise to better understand patients and caregivers and hopefully help smooth over the rough edges of their journey.
Jeremy koloski
Behavioural Scientist
Jeremy has worked as a behavioural scientist in healthcare market research for over two years. Before that, he worked as a software engineer and wrote topical articles about behavioural science for The Decision Lab. He also co-hosts the HRW Shift Behavioural Science Podcast. He has worked on many segmentations, and particularly enjoys using his behavioural science expertise to better understand patients and caregivers and hopefully help smooth over the rough edges of their journey.
Katy Irving
Global Head of Behavioural Science
Katy oversees our award-winning innovation team at HRW, and brings a wealth of experience in evaluating cutting-edge research solutions. Her main interest lies in exploring the vast potential of
Artificial Intelligence (AI) within the broader healthcare context.
Don't miss out!
Register your place today.
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Offices
London
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Oxford
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